The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Collateral / P.O.P. and In-store - Single
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / P.O.P. and In-store - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Collateral / P.O.P. and In-store - Single
Reindeer in Headlights
Agency: BBDO / Toronto
Client: Mercedes-Benz Category: Collateral / P.O.P. and In-store - Single
The Wine List
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / P.O.P. and In-store - Single
Reflection of Music - Usha Uthup
Agency: Leo Burnett India / Mumbai
Client: The Coca-Cola Company Category: Collateral / P.O.P. and In-store - Single
The 'Headline News' Cup Sleeve
Agency: Y&R / Dubai
Client: Gulf News / Al Nisr Publishing Category: Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13021A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Cell Mate
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13238A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13239A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Mercedes-Benz
Title:
Reindeer in Headlights
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13240A
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Game On
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13241A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine List
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13242A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
The Coca-Cola Company
Title:
Reflection of Music - Usha Uthup
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
13243A